Every tool we use, honestly rated

AI Writing

Google's AI assistant. We use it to write TikTok scripts in under 10 seconds per script. For short-form content, it is as good as any paid alternative. No subscription required.

Video Editing

The best free editing tool for faceless content creators. Auto-caption feature transcribes voiceover and adds styled captions automatically. TikTok-native text templates that look professional.

Design

Free TikTok profile templates that take 5 minutes to customise. The Pro plan adds more templates and a background remover, but the free version is enough for most creators starting out.

AI Video

Takes any text and turns it into a short video with stock footage, captions, and music. Pasted a 2,000-word article and had a finished video in under 5 minutes. Quality is good enough for TikTok and YouTube Shorts.

AI Writing

For long-form content (blog posts, email sequences, sales pages), Jasper is genuinely better than free alternatives. The brand voice feature is excellent. For short-form TikTok scripts, save the money and use Gemini instead.

SEO

Content optimisation tool that analyses top-ranking pages and tells you exactly what to include. Worth it if you publish blog content regularly. Not necessary if you only create short-form video.

YouTube Growth

YouTube keyword research and optimisation tool. The free tier gives you basic keyword data. The paid plans add competitor analysis and A/B testing for thumbnails. Essential if you post to YouTube.

Email Marketing

Full-featured email marketing platform. The 120-day cookie is one of the longest in the industry. Worth recommending if someone needs more than Systeme.io's 2,000 contact limit.